00315nam a2200109Ia 4500008004100000041000800041100003600049245004100085260004300126650001500169999002100184240109s9999    xx            000 0 und d  aeng  aJohn R.Rossiter and Larry percy  aAdvertising and Promotion Management  bMcGrow Hill Internnational. New Delhi   aManagement  c1020820d1020820