00325nam a2200109Ia 4500008004100000041000800041100001600049245007100065260004300136650001500179999002100194240109s9999    xx            000 0 und d  aeng  aHal Goetsch  aDeveloping, Implementing, and Managing an Effective Marketing Plan  bAmercian Marketing Association,U.S.A.   aManagement  c1025329d1025329