00317nam a2200121Ia 4500008004100000041000800041082000800049100002200057245005100079260004200130300000800172650001500180240109s9999    xx            000 0 und d  aeng  a659  aMorigrty Wells B.  aAdvertising Principles and Practice [Morigrty]  bPrentice Hall INC. New Jersey U.S.A.   a599  aManagement