00345nam a2200109Ia 4500008004100000041000800041082001500049100003300064245005600097260006900153300001300222231228s2011    xx            000 0 und d  aeng  a658.5bCHI  aCHITALE (A.K.)/ GUPTA (Ravi)  aProduct Policy and Brand Management: Text and Cases  aNew DelhibPHI Learning Private Limited New Delhi, London,c2011  aiii, 264