LAL (Rajiv)/ QUELCH (John A.)/ RANGAN (Kasturi V.) <br/><br/>
Marketing Management: Text and Cases 

 - 12th Rep. 
 - New Delhi  Tata McGraw-Hil Publication Company Limited . Delhi  2010 
 - v, 812 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL