00353nam a2200133Ia 4500008004100000041000800041082001900049100001800068245002800086250000800114260006200122300001400184999002100198231228s2009 xx 000 0 und d aeng a658.8` 27bMAR aMARTIN (Paul) aBrand Equity Management a1st aNew DelhibGlobal Vision Publishing House New Delhic2009 aviii, 274 c1063196d1063196