00302nam a2200121Ia 4500008004100000041000800041082001500049100002000064245001600084250000800100260006400108300000800172231228s2009    xx            000 0 und d  aeng  a659.1bJEF  aJEFKINS (Frank)  aAdvertising  a4th  aNew DelhibPearson Education Delhi, Harlow, Singaporec2009  a416