FARRIS (Paul W.)/ BENDLE (Neil T.) <br/><br/>
Marketing Metrics: The Definitve Guide to Measuring Marketing Performance 

 - 2nd 
 - New Delhi  Pearson Education Delhi, Harlow, Singapore  2011 
 - vii, 414 
<br/><br/><label>Dewey Class. No.: </label>658.8  / FAR