00421nam a2200133Ia 4500008004100000041000800041082001500049100003900064245007800103250000800181260006400189300001300253999002100266231228s2011    xx            000 0 und d  aeng  a658.8bFAR  aFARRIS (Paul W.)/ BENDLE (Neil T.)  aMarketing Metrics: The Definitve Guide to Measuring Marketing Performance  a2nd  aNew DelhibPearson Education Delhi, Harlow, Singaporec2011  avii, 414  c1064014d1064014