00370nam a2200121Ia 4500008004100000041000800041082001500049100003800064245006200102250001300164260006300177300000800240231228s2008    xx            000 0 und d  aeng  a658.8bSIR  aSIRGY (Joseph M.)/ RAHTZ (Don R.)  aIntegrated Marketing Communications: A Strategic Approach  a1st Rep.  aNew DelhibCengage Learning India Pvt. Ltd New Delhic2008  a362