00356nam a2200121Ia 4500008004100000041000800041082001900049100002400068245006400092250000800156260005800164300001200222231228s2011    xx            000 0 und d  aeng  a658.8` 27bKOR  aKORNBERGER (Martin)  aBrand Society: How brands transorm management and lifestyel  a1st  aNew DelhibCambridge University Press New Delhic2011  aix, 300