00334nam a2200121Ia 4500008004100000041000800041082001500049100003600064245002800100250000800128260006400136300001200200231228s1991 xx 000 0 und d aeng a658.8bKOT aKOTLER (Philip)/ ARMSTRONG (G.) aPrinciples of Marketing a5th aNew DelhibPearson Education Delhi, Harlow, Singaporec1991 aXX ,711