00310nam a2200121Ia 4500008004100000041000800041082001600049100002000065245002500085250000800110260005400118300001600172231228s1997    xx            000 0 und d  aeng  a621.38bKOT  aKOTLER (Philip)  aMarketing Management  a9th  aNew DelhibPrentice Hall of India New Delhic1997  axxxvii, 789