00394nam a2200133Ia 4500008004100000041000800041082001900049100004100068245005800109250000800167260005100175300001300226999002100239231228s1997 xx 000 0 und d aeng a658.8 `48bMEL aMELOAN (Taylor W.)/ GRAHAM (John L.) aInternational and Global Marketing Concepts and Cases a2nd aNew YorkbIRWIN / Mc Graw Hill New York,c1997 axvi, 439 c1082958d1082958