00306nam a2200109Ia 4500008004100000041000800041082001500049100001900064245004000083260006500123300000800188231228s1997    xx            000 0 und d  aeng  a658.8bKUM  aKUMAR (Sharad)  aA Text Book of Marketing Management  aNew DelhibHimalaya Publishing House Mumbai, New Delhic1997  a226