00302nam a2200109Ia 4500008004100000041000800041082001500049100002100064245005000085260004400135300001300179231228s1997    xx            000 0 und d  aeng  a658.8bCOO  aCOOPER ( Simon )  aSelling : Principles, Practice and Management  aLondonbPitman Publication Londonc1997  aXVII,318