WELLS (William)/ JOHN (Burnett)/ MORIARTY (Sandra) <br/><br/>
Advertising Principles and Practice 

 - 4th 
 - New Delhi  Pearson Education Delhi, Harlow, Singapore  1998 
 - XXI,731 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL