00292nam a2200109Ia 4500008004100000041000800041082001500049100001700064245005100081260003900132300001100171231228s1998    xx            000 0 und d  aeng  a658.8bSMI  aSMITH (P.R.)  aMarketing Communication An Integrated Approach  aNew YorkbKogan Page London,c1998  aXI,602