00290nam a2200109Ia 4500008004100000041000800041082001800049100001800067245002500085260005800110300001200168231228s2000    xx            000 0 und d  aeng  a658.8`12bYES  aYESHIN (Tony)  aIntegrated Marketing  aNew DelhibViva Books Private Limited New Delhic2000  aXIX,272