00306nam a2200109Ia 4500008004100000041000800041082001900049100001900068245004700087260005400134300000800188231228s2002    xx            000 0 und d  aeng  a658.834 2bKAR  aKARDES (Frank)  aConsumer Behaviour and Managerial Decision  aNew DelhibPrentice Hall of India New Delhic2002  a451