00339nam a2200121Ia 4500008004100000041000800041082001900049100001900068245004700087260005400134300000800188999002100196231228s2002 xx 000 0 und d aeng a658.834 2bKAR aKARDES (Frank) aConsumer Behaviour and Managerial Decision aNew DelhibPrentice Hall of India New Delhic2002 a451 c1087474d1087474