00270nam a2200109Ia 4500008004100000041000800041082001500049100002000064245002400084260004400108300000800152231228s2002    xx            000 0 und d  aeng  a658.8bKOT  aKOTLER (Philip)  aKotler in Marketing  aNew YorkbThe Free Press New Yorkc2002  a527