00273nam a2200109Ia 4500008004100000041000800041082001900049100001800068245002500086260004400111300000800155231228s2002    xx            000 0 und d  aeng  a658.8` 27bAAK  aAAKER (David)  aBulding Strong Brand  aNew YorkbThe Free Press New Yorkc2002  a698