00310nam a2200109Ia 4500008004100000041000800041082001500049100003600064245002800100250000800128260006400136231228s2002 xx 000 0 und d aeng a658.8bKOT aKOTLER (Philip)/ ARMSTRONG (G.) aPrinciples of Marketing a9th aNew DelhibPearson Education Delhi, Harlow, Singaporec2002