00302nam a2200109Ia 4500008004100000041000800041082001800049100001800067245003200085260006700117300000800184231228s2001    xx            000 0 und d  aeng  a658.8`02bAAK  aAAKER (David)  aStrategic Market Management  aNew YorkbJohn wiley and sons , INC New York , Singaporec2001  a338