00337nam a2200121Ia 4500008004100000041000800041082001500049100003600064245002800100250000900128260006400137300001400201231228s2004 xx 000 0 und d aeng a658.8bKOT aKOTLER (Philip)/ ARMSTRONG (G.) aPrinciples of Marketing a10th aNew DelhibPearson Education Delhi, Harlow, Singaporec2004 axxix, 658