00333nam a2200109Ia 4500008004100000041000800041082001500049100003700064245006000101260005400161300000800215231228s2005    xx            000 0 und d  aeng  a659.1bKEL  aKELLEY (Larry)/ JUGENHEIMER (D.)  aAdvertising Media Planning: A Brand Management Approach  aNew DelhibPrentice Hall of India New Delhic2005  a144