00322nam a2200121Ia 4500008004100000041000800041082001800049100001800067245003200085250000800117260006700125300000800192231228s2005    xx            000 0 und d  aeng  a658.8`02bAAK  aAAKER (David)  aStrategic Market Management  a6th  aNew YorkbJohn wiley and sons , INC New York , Singaporec2005  a338