00353nam a2200133Ia 4500008004100000041000800041082001600049100002500065245003300090250001000123260005400133300001100187999002100198231228s2006 xx 000 0 und d aeng a658.83bMAL aMALHOTRA (Naresh K.) aReview of Marketing Research aVol 1 aNew DelhibPrentice Hall of India New Delhic2006 av, 336 c1091577d1091577