00345nam a2200121Ia 4500008004100000041000800041082002000049100001800069245005000087250001300137260006500150300000800215231228s2008    xx            000 0 und d  aeng  a658.810015bKUM  aKUMAR (Niraj)  aMarketing Communications: Theory and Practice  a2nd Repr  aNew DelhibHimalaya Publishing House Mumbai, New Delhic2008  a560