00311nam a2200109Ia 4500008004100000041000800041082001800049100002000067245004900087260005300136300001200189231228s1991    xx            000 0 und d  aeng  a658.8`12bATT  aATTHREYA (N.H.)  aThe Corporate Art of Caring for the Customer  aMumbaibM.M.C. School of Management Bombayc1991  aii, 226