00371nam a2200121Ia 4500008004100000041000800041082001900049100002400068245007700092250000800169260006400177300000800241231228s2009    xx            000 0 und d  aeng  a658.8` 27bKEL  aKELLER (Kevin Lane)  aStrategic Brand Management Building, Measuring and Managing Brand Equity  a3rd  aNew DelhibPearson Education Delhi, Harlow, Singaporec2009  a714