00347nam a2200109Ia 4500008004100000041000800041082001500049100004900064245005700113260005400170300001300224231228s2010    xx            000 0 und d  aeng  a659.1bJUG  aJUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.)  aAdvertising Management and Public Relations Research  aNew DelhibPrentice Hall of India New Delhic2010  avii, 327