00355nam a2200121Ia 4500008004100000041000800041082001700049100002400066245006500090250000800155260005800163300001200221231228s2011 xx 000 0 und d aeng a658` 27bKOR aKORNBERGER (Martin) aBrand Society: How brands transform management and lifestyle a1st aNew DelhibCambridge University Press New Delhic2011 aix, 300