00402nam a2200133Ia 4500008004100000041000800041082000800049100003500057245007800092250000800170260005800178300001100236999002100247231228s2011 xx 000 0 und d aeng bDON aDONOVAN (Rob)/ HENLEY (Nadine) aPrinciples and Practice of Social Marketing: An International Perspective a1st aNew DelhibCambridge University Press New Delhic2011 av, 504 c1096160d1096160