00342nam a2200121Ia 4500008004100000041000800041082001500049100004900064245002700113250000800140260006400148300000800212231229s2006    xx            000 0 und d  aeng  a659.1bBAT  aBATRA (Rajeev)/ MAYERS (John)/ AAKER (David)  aAdvertising Management  a5th  aNew DelhibPearson Education Delhi, Harlow, Singaporec2006  a768