00371nam a2200121Ia 4500008004100000041000800041082001500049100003800064245006700102250000800169260006400177300000800241231229s2013    xx            000 0 und d  aeng  a659.1bCLO  aCLOW (Kenneth E.)/ BAACK (Donald)  aIntegrated Advertising, Promotion and Marketing Communications  a4th  aNew DelhibPearson Education Delhi, Harlow, Singaporec2013  a478