00328nam a2200121Ia 4500008004100000041000800041082001500049100002000064245003000084250000800114260007600122300000800198231228s2006    xx            000 0 und d  aeng  a658.8bPAL  aPALMER (Adrian)  aIntroduction to Marketing  a1st  aNew DelhibOxford University Press. New Delhi, New York , Mumbai,c2006  a645