00361nam a2200133Ia 4500008004100000041000800041082001500049100002000064245003000084250000800114260007600122300000800198999002100206231228s2006 xx 000 0 und d aeng a658.8bPAL aPALMER (Adrian) aIntroduction to Marketing a1st aNew DelhibOxford University Press. New Delhi, New York , Mumbai,c2006 a645 c1130640d1130640