00389nam a2200133Ia 4500008004100000041000800041082001500049100001700064245005600081250001300137260007300150300001100223999002100234231228s2015    xx            000 0 und d  aeng  a659.1bSHA  aSHAH (Kruti)  aAdvertising and Integrated Marketing Communications  a2nd Rep.  aNew DelhibTata McGraw-Hil Publication Company Limited . Delhic2015  ax, 889  c1139430d1139430