00334pam a2200121 a 4500020000500000041000500005082002800010100001200038245010400050260003000154300001100184700001700195  c  h  a658.79999999999995bRAP  aRapp, S  aMaxi Marketing The New Direction In Advertising Promotion And Marketing StrategyhTextual Documents  aNew YorkbMcgraw Hill Inc  aX /278  aColins, T.L.