Kambhammettu, Shyam, Sunder <br/><br/>
Integrated Marketing Communcation An Introduction  Textual Documents 

 - Hyderabad  Icfai University Press  2007 
 - IX/218 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.79999999999995  / KAM