Kotler, P. <br/><br/>
A Framework For Marketing Management  Textual Documents 

 - New Delhi  Pearson Education [Addison Wesley]  2003 
 - XX/363/PB 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.79999999999995  / KOT