00345pam a2200121 a 4500020000500000041000500005082002800010100001500038245008400053260005600137300001600193700001400209  c  h  a658.80200000000002bCLO  aClow, K.E.  aIntegrated Advertising Promotion And Marketing CommunicationhTextual Documents  aNew DelhibPearson Education [Addison Wesley]c2002  aXXVI/638/PB  aBaack, D.