00314pam a2200121 a 4500020000500000041000500005082002800010100001500038245006400053260004900117300000800166700001800174  c  h  a658.83000000000004bTUL  aTull, D.S.  aMarketing Research Mesurement And MethodhTextual Documents  aNew DelhibPrentice Hall International India  a863  aHowkins, D.I.