00277pam a2200109 a 4500020000500000041000500005082002800010100001600038245006700054260003800121300000800159  c  h  a659.10000000000002bOGU  aOguinn,T.C.  aAdvertising With Integrated Brand PromotionhTextual Documents  aNew DelhibCengage Learningc2009  a648