00278pam a2200109 a 4500020000500000041000500005082002800010100001900038245005900057260004400116300000800160  c  h  a659.10000000000002bCOH  aCohen,Barry, H  a10 Ways To Screw Up And Ad CampaignhTextual Documents  aMumbaibViva Book Private Limitedc2006  a262