00278pam a2200121 a 4500020000500000041000500005082002800010100001600038245004700054250001100101260003000112300001400142  c  h  a659.10000000000002bMAC  aMackay,A.R.  aPractice Of AdvertisinghTextual Documents  a5th ed  aNew DelhibElsevierc2005  aXXIII/367