ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH <br/><br/>
SERVICES MARKETING INTEGRATING CUSTOMERS FOCUS ACROSS THE FIRM 

 -  MCGRAW HILL BOOK COMPANY LTD AMERICA  2025 
 - XXXII/615pg  PB 
<br/><br/><label>ISBN: </label>978936444955-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZBG