TY  - BOOK
AU  - ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH
AU  - ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH
TI  - SERVICES MARKETING INTEGRATING CUSTOMERS FOCUS ACROSS THE FIRM
SN  - 978936444955-7
U1  - 658.8 
PY  - 2025///
PB  - MCGRAW HILL BOOK COMPANY LTD AMERICA
KW  - Marketing
ER  -